Give the right first impression
A branded email shows the world your company is established and professional. A generic email may project inexperience – or even worse, raise doubts on whether you’re a real company at all. But when you use a branded email, your audience feels you’re here to stay and serious about your business.
Promote brand awareness
The best benefit of using branded email is every time you send out an email, you’re promoting your business, not Gmail or Hotmail. It’s a valuable, cost-efficient way to market your company without having to spend a lot of money.
Build credibility & trust
Unfortunately, scam artists do exist, so many consumers won’t be comfortable emailing personal information to firstname.lastname@example.org. But when you have a branded email address, you’re providing a sense of security and reassurance to your customers that your business is legitimate.
Inexpensive and easy
You can set up a branded email address with minimal effort & at a reasonably low cost. The great advantage of registering a domain name now is how it can grow with your business – use it for your branded email today and for your website in the future.
Create a bigger image
A generic email address can convey that your business is new, or small, or part time. Having a branded email creates a more “corporate image”. Additionally, setting up multiple email addresses for different segments of your business (e.g., email@example.com, firstname.lastname@example.org, email@example.com, etc.), will support that established, professional image you need.